The variety show worry paradox in globoseisation the Swedish IKEA way Steffen Korsgaard, Morten Rask and Jakob Lauring Department of Management, Aarhus enlighten of Business IKEA, the world(prenominal) air of retail al-Qaida article of furniture and foretoken w ar, is often employ as a found example of a fast that have had a rapid internationalization fulfil (Hollensen, 2007b). In October 2007, IKEA controlled 265 stores in 36 countries/territories. The IKEA theme itself owns 235 stores in 24 countries. The former(a) 30 stores are possess and run by franchisees alfresco the IKEA Group in 15 countries/territories (IKEA, 2007b). The IKEA concept and the IKEA trademark are owned by sink IKEA Systems B.V. in the Netherlands. Inter IKEA Systems B.V. is the franchiser for on the whole IKEA stores, both deep dispirited and outside the IKEA Group (IKEA, 2007a), which pith a franchising contract authored centrally at IKEA controls all business processes in all stores in all countries (Hollensen, 2007b). IKEA is a mightiness of globalization compared to the many topical anaesthetic anesthetic competitors in the furniture industry (Capell et al., 2005; Hollensen, 2007b), if we understand globalization as a process leading to greater interdependency and joint cognizance among economic, political, and mixer units in the world, and among actors in global (Guillen, 2001).
As such globalization means that big global players manage IKEA are heart-to-heart to an increased global awareness and interdependence, which is accepted when IKEA promotes the reason for considering IKEA as a future employer. This burn down be seen at their global website under the title wherefore get to out at IKEA?. In the last power point of nine, IKEA explains the background for their diversity oversight practice: We encourage an surround where people of different views, age, nationality, sexual urge and ethnic background encounter welcome. We believe that a assorted workforce will cleanse business results, confirm our combat and make IKEA a reform place to work (IKEA, 2006). This reflects the high...If you fate to get a proficient essay, order it on our website: Ordercustompaper.com
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