IMPORTANCE OF MARKERTING Logistic managers atomic number 18 effrontery the task of market logistics as well as communication logistics with a finding of positioning logistics in the present agonistic environment. The cut-throat competition so unremarkably associated with m whatever current organizations has caused well-nigh businesses all over the world to remain proactive and any organization which ignores the immenseness of logistics has to blame itself. The entire purpose of logistics is be when the logistics managers start to obligate trade initiatives. Logistics and marketing management be concerned with the good flow of fruits and services in the saving and pertain to the dissemination of both consumer and industrial goods. Marketing is considered to be a vital part of an economy and there is a use up for an efficacious marketing system which privy check off that all marketing activities ar carried out in consonance with the predefined goals of t he business. | Logistics managers and decision makers nowadays are entrusted with the added responsibility of taking primary(prenominal) decisions and they want a go against due in riposte for their work by creation recognized as members of the crucial winning team.
Wholesalers, manufacturers, business firms and retailers are facing the urgent need to formulate implement policies pertaining to marketing. This can be done by the execution and development of executive marketing programs and strategies. The logistics executives and managers are in the main concerned with expansion of product line and product development, superior of the channels of di! stribution and are also concerned with the general development of promotional programs and physical composition of pricing methods and policies. Logistics is primarily concerned with a high item of development in the relations that concern marketing exchange. It is commonly believed that an effective marketing strategy creates opportunities for the implementation of logistics in supplement to building up effective and...If you want to get a full essay, recite it on our website: OrderCustomPaper.com
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