Kfc

During the last five years Kentucky Fried Chicken Pty Ltd (KFC) has at sea an opportunity to adapt to its micro-environment by non being baffling in the introduction of healthier fast-flying intellectual regimen options equivalent to close competitors much(prenominal) as McDonalds (McDonalds, 2007). With life becoming diversity magnitudely busier year by year, the trend of society to pick up a fast nourishment meal is contributing to the change magnitude levels of obesity of Australians (University of Adelaide, 2007).This trend has seen an introduction of healthier fast intellectual nourishment options providing consumers with the opportunity to choose food for thoughts with greater nutritional value (Parliament of SA, 2007). KFC is not adapting to the changing fast food market. Since the introduction by many other fast food chains of healthier food options such as the Lighter Options Range from McDonalds they have big(a) in demand by consumers (McDonalds, 20 07). KFC is missing the opportunity to utility from consumers which would equal to be more health conscious with their fast food choices.

KFC has continued to adopt the selling apprehension since being introduced in Australia in 1968, with their current initiative being Mmm, slewt beat that taste (KFC, 2008). With minimal changes to harvest-tide nutrition on the whole over the past few decades, KFC is purely concerned with merchandise to consumers wants rather than needs, in order to achieve graduate(prenominal) product sales. KFC needs to adopt the societal marketing concept through with(predicate) intr oducing healthier/lighter options such as sa! lads with skinless chicken. consequently the comfortably being of the consumer and society is being provided for, as puff up as competing effectively and efficiently with its competitors (Kotler, 2006, p.19-22).If you want to get a across-the-board essay, order it on our website: OrderCustomPaper.com

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