Park plaza county hall london Essay Example | Topics and Well Written Essays - 3000 words

Park plaza county hall london - Essay moralThis has resulted to a rise in the level of customer satisfaction.Different scholars of the world have described the distinguish of the UK hospitality market as fast-changing. This means that the particular hotels in this industry have to race to confine up with the pace. The fast changing nature of this industry has further been attributed to the technological advancements of the world. The different hotels have to therefore direct more of their resources and time to the emerging technology-based techniques and communication platforms such as social media to re of import good-hearted to the evolving demographics of the world. Newer market segments continues to emerge in the hospitality industry in UK what has perpetrated the changes experienced in the market where close customers today are going for fast, better and more personalized services. capital of the United Kingdom continues to be viewed as the ontogeny engine of the hotel se ctor in UK following the high number of hotel businesses located in the city. Hotel business in capital of the United Kingdom is appealing following the fact that London it is a major tourist destination. Throughout the year, London experiences influx of visitors from all parts of the world. This has resulted in a boom in the hotel business in the city. The main objective of this market report is to evaluate the market operations of Park property County Hall London hotel through use of specific market analysis tools PESTEL analysis and market mix-7Ps and how the market operations move the hotel business of Park Plaza County Hall London hotel.This market report was commissioned to specifically try out the role and contributions of marketing to the success of a business by looking into the operations of Park Plaza County Hall London hotel in the UK hospitality industry. It further offers specific recommendations that can adequately be merged by the business to enhance its performan ce within this industry.According to Baines and Page (2010, p.

Who Are Stakeholders Stakeholder Theory Essay Example | Topics and Well Written Essays - 3000 words

Who Are Stakeholders Stakeholder Theory - hear Examplethe social community (state authorities..and civil society). From this definition we see that shareholders are both immanent and external members of the organisation community. Milton Friedmans (1912) stipulated that the only social responsibility of commodes is to provide a profit for its owners stands in accept contrast to those who claim that a corporations responsibilities extend to non-stockholder interests as well.Such a broad conception would take suppliers, customers, stockholders, employees, the media, political action groups, communities, and governments. A more narrow view of stakeholder would include employees, suppliers, customers, financial institutions, and local communities where the corporation does its business. But in either case, the claims on corporate conscience are considerably greater than the imperatives of maximise financial return to stockholders.Today, a handful of researchers have gone as far as reason that, the reasons for corporate restructuring or change are either competitive pressures, changing outside environments which in virtually cases is made up of mostly the stakeholders (Anderson et al. 2001). In the changing company environment, researchers have even gone as commending stakeholder approach as a key factor of organisational survival and success. Therefore, our caution to organisation management is that, they should skillfully consider how to treat particular groups of stakeholders and how to communicate with them responsively, being aware of the consequences of an omission or mistreatment.Having said this, this makeup seeks to identify and analyse the issue of power and interests of stakeholder groups for the University of Central Lancashire (UCLAN). In the section that follows, using the stakeholder theory and good example I will analyse the interest and power of the various stakeholders on the activities of the University of Central Lancashire.Stakeholder TheoryFriedman (1963) as sited in Anderson et al. (2005) argues that a corporation is socially responsible only to its shareholders. In this regard, other corporate constituencies (stakeholders) stop easily be overlooked. However, stakeholder theory strongly suggests that overlooking these other stakeholders is unwise and ethically unjustified. To this extent, stakeholder theory participates in a broader debate about business and ethics (Algas et al. 2006, Donaldson & Preston 1995)Descriptively, some research on stakeholder theory assumes that managers who handle to maximize their firms potential will take broader stakeholder interests into account. This gives rise to a number of studies on how managers, firms, and stakeholders do in fact interact (Friedman 1970, Steiner & Steiner 1997).Stakeholder theory has been articulated in a number of ways, but in to each one of these ways stakeholders represent a broader constituency for corporate responsibility than stockholders (Friedman 1970, Steiner & Steiner 1997).In sharp contrast, according to stakeholder theory, managers should make decisions so as to take

Information Technology in Global Banking and Finance Research Proposal

tuition Technology in Global Banking and Finance - Research Proposal ExampleIt earth-closet also be defined as a business that is being carried out by bankers. Banking persistence is going through drastic changes nowadays and the major causes of these changes ar increased competition, better products, increased restrictions etcetera. nurture technology is the major issue that the executives keep in their mind while designing the strategies for global banking. Information technology privy be defined as a productive combination of human resources, hardware, software and ways of communication that collect data and transform it in to meaningful information in an unionised manner. In todays competitive world only the banks that use their information technology expeditiously and strategically can handle the changing market conditions effectively. (Anyasi and Otubu 2009, p.1).2.1 IT can be used in the some(prenominal) forms or manner in global banking industry including Internet Ne twork, SMS Alerts, E-mails, ATMs and Electronic Fund Transfers etc. The opposite services provided by banks are authentication, internet access, security systems etcetera. (Alawode, John & Kaka 2008, p. 675 676)2.2 Use of technology has reduced the fortune of human errors and has been effective in reducing the overall costs. It also helps in providing valuable information to consumers comfortably and on lower costs, it also facilitates the performance of tasks and makes them less time consuming. Examples of improvised banking services because of involvement of IT are Telephone and Internet banking. (Ombati, Magutu & Nyamwange 2010, p. 155 156).2.3 Though technology has benefited the global banking industry to a great tip but there are certain limitations to it which include the first major limitation is security as the consumers do not consider e-banking a secure process to solve this problem banks are providing consumers with authentication, other limitation is lack of train ing if the work force is not properly trained then it can affect the benefits that

Travel journals vs. travel blogs Essay Example | Topics and Well Written Essays - 3250 words

Travel diarys vs. travel blogs - Essay ExampleTravel journal john be made from composition books through redesigning and the change of the c everywhere presentation. However, the major turn ups in the design atomic number 18 the tuition in the journal and not the design (Beverly and Thomson 67). To break up the travel journal, the writer must be a traveler with a passion to travel around the world. The success of the whole journal depends on the experience of the writer during the journal. The journal is used to record the significant events and issues that occur during the travel. As stated preceding journals are not the daily recording of the actions of the traveler, but focusses on the significant events or the crucial issue that the writer want to put across to the audience. The success of the travel journal depends on the encounters and the level of enchantment connected to the writings. This paper is going to cover the Palmers journal of travels over the Rock Mountains, 1845-1846. Palmers Journal of travels over the Rock Mountain 1845-1846 The Early Western travels authored by Palmer cover a journey through the restive mountains of the western world slightly after the resettlement that occurred in the era. The journal addresses various issues that the traveller met in the society. Among the vital issues addressed are the social issues affecting the society after the resettlement? The volume focussed is volume 30 of the travel journal. The focus on the volume is the travel in the western interrupt of the US, and the content involves the travel to Columbia among other issues (Berry). The travel indicates the value of technology and other related issues in the travel. During the time of palmer travel, technological advancement in the sectors of transport and navigation was not perish. The social... This essay Travel journal vs travel blogs demonstrates the difference between them. The distinction between the two made on the basis of the average o f presentation. Travel journal employs the use of print format while the blog uses online services. The success of the whole blogging mathematical act upon depends on access to internet services. According to Beverly and Malaval, online presentation offers the opportunity to present issues in an open and clear way. It is easy to update a travel blog compared to travel journal. However, travel journal offers a life-threatening copy of the document and can be kept for reference and blogs may be lost with the changes in the online platform. However, travel blogs are the current issues used in recording the experience of travelling and adventure. Blogs are easier to complete due to the ease of accessibility and the simplicity in setting up. The first travel blog was initiated in 1995 and since then, the use has been on the rise. To succeed in the entire process of blogging the blogger must develop interest and develop the necessary skills for the whole process (Benioff). Travel blog s are increasingly being used to spread the information on the success of the travellers and other relevant information. Information sharing by use of blogs has increased importantly and the travel blogs are becoming one of the most successful platforms for the sharing information. The success of the blog process will depend on the writers creativity and the magnitude of the travel.

The Online Higher Education Market in the USA Essay

The Online Higher Education commercialize in the USA - Essay ExampleIn online courses, profs ar often referred to as facilitators. There are some similarities between taking online and a traditionalistic course, but there are also a propagate of differences. Students often are exposed to both types of courses in the curriculum of universities. The purpose of this paper is to equate and contrast traditional and online courses. In a traditional school, the majority of courses are taken on a semester basis. There are some school systems that offer trimester courses. The length of a semester is approximately five months, firearm trimesters are completed in about three months. Online schools are different in their scheduling. A lot of online schools offer courses in six-week spans. A student that takes six-week online courses can complete a masters mark in 18 months instead of two years. Both online courses and traditional college courses are very challenging and consume a full co mmitment from the students. The grading format of online courses is different than in traditional courses. In traditional courses at universities, the teacher places a lot of weight on examinations. The exam grades often exceed 70% of the total value of the grade. An online course has a different emphasis. Professors in online courses allocate a low batch of the grade to exams and a larger portion to essays or term papers. The participation dynamics of an online course is oftentimes different than in a traditional course. In a physical college, the professor stands in cause of a classroom and speaks to the class. Students are able to ask incredulitys to interact with the professor. In such a scenario, the professor has full control of the material that is discussed in class. The dynamics in an online course is much different. Online classes utilize a classroom forum for participation purposes. The professor typically posts discussion questions for everyone to answer. The student s are supposed to answer the question and also post replies about the answers of other students. In this dynamic, the student is more involved than in traditional courses.

Management info Systems class discussion wk9 Essay

Management info Systems class discussion wk9 - try on ExampleVarious organizations consider several factors before selecting the type of organization structure. Among the factors considered are cost of using each, customer base, targeted group, the style used, technology supported among new(prenominal)s. Companies that adopt the global organization structures are mainly financially way from the other companies. I find the global structure as it reaches a greater spoke this opens new and greater opportunities for enlarging these companies compared to the other structures.The global organization structure also presents significant obstacles among all the other GIS organizational structures as it requires greater finances, network barriers due(p) to technological backwardness, more significant consultations needed and language barriers, and problems of management that come up due to operating in large scale among other study challenges.The problem of a language barrier can be don e by including language options in their GIS. More experienced and knowledgeable GIS experts can be employed to ensure the problem of management due to operating in large scalegetssolved while the problem of network can be solved by using more sophisticated and advanced servers. In a nutshell, organization structures interchange mainly in the coverage and the systems adopted in such organization when using the Global entropy

Adenauers Foreign Policy Essay Example | Topics and Well Written Essays - 2000 words

Adenauers Foreign Policy - Essay Examplen, anti communist outside policy for which Davison & Speier (1957) has expressed their opinion in the following words To a generation living with the memories of world War II, into which another German chancellor had plunged the world less than twenty years earlier, Adenauer has been the symbol of continence and moderation. His firm adherence to the principles underlying Western civilisation is beyond doubt, and his policies bear no trace of Hitlers nihilism and hybrid. (Davison & Speier, 1957, p. 2) And obviously both Adenauer and Brandt acquire this political characteristic that despite being chancellors of their eras, they only partake around ways to unite the broken Germany, not by aggression but by political diplomacy.Adenauer performed a historic role for confronting various challenging issues just after the Second World War. on the whole his contradictory policies lead him towards a single outcome i.e., a united Europe and that is what he dreamt about throughout his life. Not only dreamt but also implemented his visions in the form of practical solution by developing certain policies, that remained successful in uniting both the East and West of the Germany. The trounce thing about Adenauers regime was he did not receive resistance from a large communist minority. However, he received several obstructions on the basis of the opposition he received from the German complaisant Democratic party. Adenauers Foreign Policy - German SovereigntyAdenauer felt the need to develop his own foreign policy in the late 1940s when he saw the German policies been threatened by France. At this stage he felt a real need to devise a new stigmatize of foreign policies but due to the restriction imposed upon him he was unable to do so. The only pick he found open was to secure German sovereignty, and this could only be achieved by integrating FRG (Federal body politic of Germany) to Western Europe. Adenauer recovered Germa ny by effective foreign and domestic policy thereby standardising the German bullion rate in 1948. It was in 1950s when Adenauer succeeded in recognising his new states entry into Western institutions.In this context of use the first move he made was the acceptance of the partnership of those nations who at times were Germanys greatest opponents. France was at the top of the list. This was the first step towards brass section of a secure foreign policy that defended German sovereignty. disintegration the Ruhr AuthorityAdenauer contributed towards gaining rights of the Ruhrs authority and was able to acquire freedom to the FRG thereby alleviating all provisions and statutes against European sear and Steel Community (ECSC). According to Schwarz (1995) The economy of Western Europe had to be regarded as an interdependent clay and could not prosper without the Ruhr. In his view it followed from this that a forced suppression of the German economy was in no-ones interests. Drawing on his experiences stretching back over almost three decades, he maintained that the establishment of a bloc-free Germany would be unwise, too. He pleaded for a reconstruction of the German economy this meant that the Ruhr should be internationalised and linked closely with the Western European economic system. (Schwarz, 1995, p. 40)So, the foremost achievement of Adenauer was the independence of Ruhr authority, which without him

Project Assignment Example | Topics and Well Written Essays - 250 words - 1

Project - Assignment vitrineThis is because 64.1% of the male person state and 63.8% of the female population strongly believe that everyone at Indiana State University cheats at some point in their courses. 66.9% of these scholars are from the speed direct while 60.9% are from the lover level. 60.2% of the scholars await on campus while 66.8% reside off campus. In addition, 46.2% of the male population and 45% of the female population know of a student who has used their phone to take a picture of an exam. 48.0% of these scholars are from the upper level while 43.6% re from the lover level. 46.4% of the scholars reside on campus while 45.4% reside off campus. Finally, 79.3% of the male population and 76.3% of the female population believe technology advances have made it easier to cheat. 78.6% of these scholars are from the upper level while 77.0% are from the lover level. 79.6% of the scholars reside on campus while 76.4% reside off campus (Punch

Isotopes in archeology Essay Example | Topics and Well Written Essays - 1250 words

Isotopes in archeology - Essay ExampleIsotopes ar classified into two groups, st subject or unstable isotopes, stable isotopes are considered such because of the non-dynamic nature of their proton neutron consanguinity they do not disintegrate or decay, while unstable isotopes, on the other hand, are know as radioactive isotopes. They are characterized by an unstable proton-neutron combination, in the process of decaying they emit various types of radiation syndrome such as gamma, beta, and alpha, depending on the creation process, ranging from Cosmogenic, to radioactive isotopes. Both classes of isotopes have a wide clasp of uses in various disciplines such as medicine, agriculture, and geology just to mention a few. This paper focuses on the uses of isotopes in archeology and examines the various uses of isotopes in archeological research, their advantages disadvantages, and alternative techniques. Radio blow dating One of the close essential functions or radioisotopes is in the determination of the age of archeological especially the remains of once invigoration organism which could have died thousands of years ago. This has been used to back up written and historical data in a range of disciplines such as history, evolution and religion. ... The archeologists hence measure the ratio of carbon in the organisms and compare it to the radioactivity of carbon 14 left in the organism (Van der Merwe, 1982). In this way, scientists have been able to jibe, and with considerable success, the ages of many imbeds and animal matter that have been excavated in archeological sites. The main advantage of carbon 14 dating is that is economical, and when done properly after considering all the factors involved, it can produce results that are rattling accurate. However, it has got some limitations in that if the subject being aged has been in existence for over 50,000 years, it begins to lose truth since the carbon isotopes become too small for effective measurem ent. Besides, environmental changes due to natural or man-made courses such as atomic bombs and nuclear testing has varied the amounts of carbon in the atmosphere making it difficult to come up with accurate results (Van der Merwe, 1982). A new method is, however, being developed AMS (accelerator press spectrometry) to counterman these short comings since it can derive more accurate dates from smaller samples of carbon for radio carbon dating. Determination of Geological location Using Strontium (Sr), which is an isotope found in human bones, archeologists can determine the geographical history of humans i.e. where past civilizations have been, their migration and settlement pasts and patterns can be deduced form these isotopes (Bentley, 2006). The atomic number 38 isotopes are ideal for this since they act like geochemical signatures, the body takes up the isotopes from the soil through the consumption of plant or animals which have consumed the same plants. The strontium hence embeds itself into the local food chain and substitutes some of atomic number 20 in the

Speculative Development Project Assignment Example | Topics and Well Written Essays - 5000 words

Speculative Development Project - Assignment ExampleAt a distance it seems fine but there were the run of flats which were interrupted on the east case and a massive portico is provided which faces the axis of Brunswick Square.Theo Crosby, writing an appraisal in the Architectural Review, remarked on the massive portico face up the axis of Brunswick Square. In the evening light the tall thin columns stand out against the chiaroscuro background. This feature focuses more on open space rather enticing potential users from Russell Square station. There are dickens proposals Turn the Brunswick into an office space or into residential apartments.If the Brunswick was to be converted into office space it pass on greatly enhance the environment in the public realm. The estimated cost of the project would be about 22 million. If we were to covert the Brunswick into office space the aim would be toThe Brunswick is a grade II listed building rigid in the heart of the Bloomsbury conservati on. It is in the field between Bernard bridle-path to the south, Brunswick Square to the east, Handel street to the north and Marchmont Street to the west. The goal of the project would be to honor the buildings original intention while at the same measure producing an environment that would bring about a newly energetic commercial life into the area. Residential plazaIf we were to convert the Brunswick into an residential area the express aim would be to respect the needs of the local residents and vexation people but still retain the buildings original architecture. Originally the Brunswick was to be a low ascension development-a blending of the urban housing, shops and offices that would have provided a link between Bloomsbury square and the streets.Due to the economic clime the building was never completed to its original goals, as a result long leases held by residents of the area were sold to the London Borough of Camden to provide low-income public housing. Feasibility of Residential Space Residents of the area has seen The Brunswicks potential, as a result many have already started to buy property. The flats have been snapped up. The flats have doubled in cost over the last couple of years- a

Student Learning Environment & Scoring Rubric Essay

Student Learning Environment & Scoring Rubric - Essay ExampleDesign of a rubric can be cumbersome but rewarding and useful.Todays Baccalaureate chopine in c atomic number 18 for seeks to provide maviners in nursing. This is a program that is needed in the 21st century, at a time when the world is expecting a trem rarityous number of endurings as come up as many inveterate diseases. There are many challenges and at this point, there is a great shortage of nurses, therefore those who lead will need every innovation that they can find. This will include the ability to apply standards and keep in line core competencies, as well as teaching and mentoring newer nurses. This paper will examine the core competencies for this program and determine and determine how a nurse educator might achieve the learning environment that workings (AACN, 1).According to the American Association of Colleges for Nursing, there are nine essentials that should be accomplished by the end of ones nursing program. These include, liberal schooling for the generalist, basic organizational and systems leadership, recognition for evidence based give, information vigilance and application of patient care technology, health care policy, finance, and regulatory environments, interprofessional confabulation and collaboration for improving patient health outcomes, clinical prevention and population health, professionalism and professional values, and generalist nursing practice. These competencies are stated approximately divergently but supported by the NLNAC and nurse educators. This paper will choose to discuss scholarship for evidence based practice, interprofessional communication and collaboration for improving patient health outcomes, and the baccalaureate generalist nursing practice. The AACN has determined that professional nursing should be supported by an evidence based practice. This includes identification of issues that adjoin practice as well as integration of evidence and evaluation of the outcome of that integration. Baccalaureate education should provide the tools for the graduate nurse to be prepared to use evidence based practice. This include the inquiry process, clinical judgment, and interpersonal prospective (AACN, 1).Effective communication and collaboration among professionals in practice is essential in care today. Patient centered care has been proven by many studies to be effective an part care (Kautz, Kuiper, Pesut, 2005). Interprofessional communication supports patient centered care, therefore interprofessional education where it involves evidence base or communication becomes an essential part of any Baccalaureate Nurse education. Learning to educate as well as communicate allows the nurse to introduce new practices more easily (IPMG, 6).Baccalaureate generalist nursing practice is essential because the overall program generally learned is completed with practice focused outcomes. This brings together the knowledge, skills, and attitudes that are learned in all of the other essential practices. It allows the nurse to understand individuals, families, groups, communities, and populations in many different settings (AACN, 2009). In providing care, the nurse must be compassionate, well informed in evidence based practice, and well aware of how to conduct nursing research to meet this essential. Clinical reasoning should be evident in this nurse and she should

JULIO CORTAZAR Essay Example | Topics and Well Written Essays - 500 words

JULIO CORTAZAR - Essay ExampleThe word-painting that evokes several meanings in Robertos perspicacity becomes an obsession. Roberto becomes confused, he said, Nobody really knows who is telling it, if I am I or what actually occurred or what Im seeing... or if, simply Im telling a truth which is only(prenominal) my truth (Liukkonen). Cortazars Las Babas Del Diablo discovers the uncertain difference between realism and its representation, illustrating to his readers that the two are merely the minds perception of the experience (Coupe).The 1966 movie Blow Up by Michelangelo Antonioni, stirred worldwide rarity when shocking sex scenes and smoking-pot vistas were featured (Waldman). The successful movie creatively questions reality and imagination. Thomas (DavidHemmings) blows up the aim of the lady (Vanessa Redgrave) and the middle-aged lover in the park and finally discovers or perceives that the lover was actually be dead on the ground and not so far away was a man in the shad ows, holding a gun. Thomas believes that he actually witnessed a murder. He is able to expose pieces of reality, however, he resists searching for the truth (Waldman).Antonioni made it clear in this film that reality is non-existent if perceived objectively. Viewers make believe to find out for themselves the strength of their personal understanding of the film. The movie ends with scenes wherein Thomas chooses to be with the team illusionists instead of lingering in his secluded reality (Jardine).The extensive gap between the movie and the short legend ranges from the theme, the setting, the protagonists profession, to the message (Huddleston). Cortazars humbug which happens in Paris, tags on phantasm and passion, whereas Antonionis film which takes place in London, speaks of the superficial faade versus realism and build around it a puzzling story of murder which is left unsolved and open to the

Active listening in counseling Essay Example | Topics and Well Written Essays - 2500 words

diligent comprehend in counseling - Essay ExampleActive earshot encompasses purpose of listening during counseling,when interacting with people.It is listening to others views without distraction/ thinking about any other things.It defines the most structured way of listening and responding to others give complete attention on the speaker. The behaviors and body language of the speaker is a matter of great concern. In the present article bustling listening is discussed in terms of counseling with its benefits and barriers.Active listening techniques argon inseparable for facilitating the development of any relationship. In a clinical relationship, active listening is vital if the counselor is to in effect investigate and challenge the knob. It is one of the primary ways that we are able to learn the leaf nodes story. Active listening implies incredible understanding towards the clients verbal and non-verbal messages. It involves being with the client, both physically and psych ologically, in order to communicate empathy (Egan, 1990).In the active -listening process, the counselor uses both verbal and non-verbal cues and signals to recognize and identify the clients core messages and cognitive patterns. The counselor continually asks the question, What is it that the client wants me to understand the tasks takes persistence and concentration. It is imperative that counselor mustinessiness be aware of possible pagan biases. If the counselors cultural filters are strong there is a greater likelihood of biased and distorted understanding. It is manifested that book acquisition can distort perception. It is important to keep academic theories in the background and the client in the foreground. It is then vital that this active listening must be reflective also for perfect counseling and mental hygiene (Fisher, D). Active listening encompass-Empathy is a wish of the listener and efforts taken to understand what the speaker is trying to explain. It is beyo nd any theoretical aspects. This empathetic listener has the potential to get inside the others thoughts, feelings and perception (Fisher, D). The client must gain the confidence that the counselor is providing the feeling of verbal and nonverbal messages such as I get along you, Im with you or I understand. It is therefore of great concern as empathy is the listeners effort to hear the other individual profoundly, correctly, and non-judgmentally. An active listening sees that a listener is really trying to understand the meanings the client is explaining or expressing (Fisher). It is tricky to attain the state of complete empathy as there is a strong propensity to counsel, notify, concur, or differ from our own point of view.Acceptance- is related to empathy, as it formulates respect for a person for simply being a person. It should not bear any kind of conditions. This ensures that the listener should circumvent expression of conformity or variation about what the other person says. This approach persuades the client to be less defensive and to discover aspects of client and the circumstances that the client may otherwise keep hidden (Fisher).Congruence- is associated with ingenuousness, frankness, and genuineness an active listener represents. The appropriate listener is in contact with self. A congruent listener admits to have feeling in theatrical role of anger or any kind of irritation. An active listener communicates what they feel and know, rather than trouncing foot a disguise. It is imperative to understand that honesty on the part of active listener tends to evoke straightness in the speaker (Fisher). In some cases, if the listener becomes annoyed with the speaker then empathy and acceptance must be kept suspended till the things are sorted.Concreteness throws light on information as compared to bleary sweeping statements. It is observed that a person who has a problem will avoid painful feelings by being conceptual or uncongenial. If the cl ient is expressing feelings in the form of expressions like sometimes there are situations

Political ideologies Essay Example | Topics and Well Written Essays - 750 words

Political ideologies - Essay ExampleThe diverse ideologies include liberalism, conservativism and absolutism. Other ideologies include socialism and anarchism. I will look at the political ideologies in much detail. I will likewise give a detailed explanation on the ideology that I cogitate in. In many cases, a person who accepts in one of the ideologies will not believe in an another(prenominal)wise political ideology as the same time. The different ideologies have led to unprecedented changes in people over the years leading to historic changes that improved life. A liberal is a person who believes in individualism. This means that personal interests and individual rights take center stage over other people in the society. Apart from this, liberals also believe that no person is above another (Eccleshall, 2000). Everyone is tint regardless of their political, social or economic status. They also believe that people have rational and be thus able to come up with solutions in times of troubles. They are also very unmortgaged to new ideas. Environmentalism on the other hand, is a type of ideology where people believe in keeping the environment free from pollution. They believe that there should be a balance between the human activities in the environment and the other organism, however, small. Anarchism is a type of ideology where people believe that the government can neer be perfect. ... Socialists believe in societal activity compared to individualism thus the society and not individuals induce property. In absolutism, people believe that the society should be organized well to ensure order. The people who believe in absolutism consider the king, emperor or drawing card to be the person who is above other people and capable of making all the right decisions. Ordinarily, I do not like disorganisation of any form. This is because it makes me quite uncomfortable and I normally end up organizing whatever it is. I also believe that confusion and disor der is very dangerous and can cause adverse, negative effects to a country. When a nation has clear governing structure, common problems of disorder and confusion are extremely rare. or so people who are born to lead other people. They are people who are talented in heading people and ensuring everything is in order. They also make good choices and ensure that the nation grows economically. Again, other forms of leadership that entails many people in charge of the nation leads to initiation of very many new ideas in the society. This is very dangerous because many times than not, it constantly leads to the chaos. This brings about loss of lives and property in wars. Consequently, it is always better retaining old ideologies, as they are safer because have been in use for a long time. This has make me believe that the ideology that best describes my beliefs is the absolutism ideology. Absolutism leadership is the most effective type of government, and it guarantees that the leader does not favor some people in the society. This is unlike the governments led by many individuals. This is because individually leader wants to, please a majority of people in the society so that he secures

Logistics Essay Example | Topics and Well Written Essays - 1000 words

Logistics - Essay ExampleWhen you need to coordinate and comptroller the flow of information, goods, energy, etc and other kinds of resources between the manufacturer and the end-consumer, you are defining the logistics of the process. This is exactly the point that defines the crucial residual between logistics and operate reply logistics.Logistics is one among the m whatsoever channels that decides the critical process of the management of supply and demand. servicing receipt logistics deals with the concerns, the questions, the draw inholes and the successes of these logistics-based networks and processes. To explain the differences more clearly, let us take a very simple physical exercise as sated below.Think about a hypothetical situation where the market force of demand starts especial(a) that of the supply bandwidth. In such a scenario, you just have to ensure that the clients needs are met at all costs. What has to be done is a three- dance step process.A. You need to increase your existing capacity.B. You need to get passel hired and trained and then follows the supervision of the work, etc.C. You need to get an estimate on the name of clients your business unit is ready to cater to on a daily basis. This is otherwise known in business circles as a single term and that is Managing Service capacity.In this case, each of these steps by themselves could have different metrics and logistics. The overall process that is pit in place is service response logistics as you are arriving at an optimal figure of how many clients you can manage and you are meeting their demands.In step A, the hiring squad has a demand and the network providing suitable candidates to meet it are the suppliers.In step B, the trainers and the human resource managers are the suppliers and the candidates and... The researcher states that it is very interesting to note that the terms logistics and service response logistics have gained a lot of importance in the fields of busin ess and the realm of business recognition systems over the years. Service response logistics have a lot more to do with the kind of response a company draws as a result of its provided services. These metrics are very important as they decide the success or failure of an organization as well as its attempts to treat and service its customers in a better way. For every business, it is the end user or the consumers that are to be kept happy and satisfied and serviced well. Service Response Logistics actually goes way beyond defining logistics as it a measure of the manner in which consumers respond to the management of activities in an organization. It also involves the keeping customers in the loop constantly and assuring them to believe in your level and quality of service. Customers need to be grouped together too as this helps understanding and sorting out the data when it is required to ease out any potential problems when service response logistics data is required. Therefore , the researcher then concluds that these two terms should be though of and dealt with differently as the main end result and goal is to try and define processes and promotions that customers respond to well. The understate processes like supply, production, manufacturing and sales are not the only problems that need to be taken into account.

Biotechnology Essay Example for Free

Biotechnology EssayBiotechnology is a subfield of biological science relate to look for areas such as recombinant DNA technology and genetic engineering. As a result bioengineering is applied in a wide range of industries (Chen Marchioni, 2008). According to the Biotechnology Industry Organization, one quartern of the Biotechnology industrys financing comes from ship metropolis and it is not just in hurt of money but as well as managerial guidance to the ergonomics firms. This is attributable to the fact that biotechnology is a knowledge intensive industry and a large amount of bully is needed for inquiry and ontogeny (Chen Marchioni, 2008). dissemble peachy financing is favored by the major(ip)ity of business startups including the biotechnology companies. Venture capital is an equity investment until the smart set matures. Venture capitalists are involved in the development of a biotechnology firm by becoming board members. The reckon capitalists also advice th e biotechnology firms on potential strategical partnerships (Munroe Gary Hutton, 2002). This gives the make believe capital backed firms an added advantage over the non- stake capital backed firms. Literature ReviewAlthough venture capital accounts for a small fraction of the entire financial backing in the United States, it plays a major role in the financing of biotechnology companies. The biotechnology companies that are funded through capital venture outgo their counterparts in job creation and revenue growth. In the first quarter of 2009, the biotechnology sector original the biggest amount of living in comparison to the otherwise Life Science companies. This was withal, a 16% drop from the fourth quarter of 2008, constituting a downward tread in the funding of Biotechnology, Medical Devices and Pharmaceuticals (VentureDeal, 2009).Due to the usual economic crisis, the funding in biotechnology has reversed from an upward tread as the amount of funding has rock-bottom as well as the numbers of companies funded. Sangart Company which researches and commercializes technologies related to oxygen transport agents received $50 million in the sixth round, the largest venture funding during the first quarter. BioVex Company on the other hand received $40 million from a large syndicate of venture capital firms in the sixth round of funding (VentureDeal, 2009). There are success stories in biotechnology venture capital. wholeness example is the case of Thomas Tedder. Tedder collaborated with a venture capitalist, Intersouth and the company provided seed money that helped Tedders company called Cellective Therapeutics to develop a business plan and to finalize the licensing agreement. This helped Tedder to focus on the technology development. In ascribable course, Cellective Therapeutics proved a success and the company was sold off at the one year anniversary to MedImmune (Gwynne, 2009). From the venture capitalists point of view, there are issues tha t are unique to a biotechnology perspective.The venture capitalists tactile property for unique technologies which are critical to the biotechnology field as they are also looking for a market. This means that the venture capitalists are keen on areas such as disease areas which have a large market. The attractive types of research are those that have a widespread target such as cancer, diabetes and infection areas (Rosenman, 2001). Some of the major venture capital firms in the United States are Alta Partners, BA Venture partners, Forward Ventures, Genentech, Latterell venture partners, MedImmune Ventures, Soffinnova ventures and Intersouth (Gwynne, 2009).The geographic clustering of venture capital financed biotechnology firms is similar to the geographic chemical formula of the biotechnology industry. The biotechnology businesses are clustered together in a region for several benefits. with the clustering, the companies achieve scale economy have knowledge and technology spill over in attachment to labor pooling and a decrease in transaction costs. The clustering of firms in similar holes makes it easy for workers to switch over jobs without the need for traveling long distances for interviews and they may not need to relocate homes after a transfer. labor mobility hence facilitates the exchange of technology, information and knowledge among the biotech firms. Through geographic proximity, the transaction costs are decreased in addition to personal contact being brinytained (Antonelli, 2000). This exits in-depth and fast feedback among the economic agents involved and helps plant trust, and incentives in economic relationships thus reducing transaction costs. This enhances socialization within the professional network and stimulates co-operation, contender and innovation (Storper Venables, 2004).These are important factors for life science knowledge. The clustering of biotechnology industries relies on venture capital availability, life science kn owledge, large pharmaceutical firms and urban diversity. Before the first biotechnology firm, Genetech, was established in 1977, practitioners of genetic engineering were located around universities and research institutes. These universities and institutions also provide quality labor force. Consequently, the areas that are in close proximity to the science research institutions have better access to trained refine and post graduate students.In the biotechnology industry, much of the venture capital is concentrated in calcium and Massachusetts, including San Francisco, San Diego and Boston (Gompers Lerner, 2006). Methodology This research employs several methods to investigate the importance of venture funding to the biotechnology firms. trial run on the literature review on the subject of venture funding in biotechnology firms supports the conclusions on the industry. However when conducting research, a tec is always faced with the task of identifying the methodology to use.Thi s is due to the fact that the researcher has to consider the research question (Morgan Smircich 1980, pp. 491-500). A researcher can lay more adopt both a positivist or post-positivist approach depending on whether the research focuses more on social sciences or natural sciences. The literature review in a research plays an important role in the research as the researcher needs to consider the different perspectives and possibilities before making any conclusions (Armitage Keeble-Ramsay 2009, pp. 1-36). The review of diverse information sources helps the researcher in understanding the implications of the research process.According to Knalf Breitmayer (1991), the authenticity as well as reliability of the literature review is key out in any research. The researcher first has to consider the research options in addition considering the data collection methods. This said, the accessibility and availability of numerous sources of information has necessitated the need for a system atic methodology that can be used in decision making. In this research on venture capital in the biotechnology industry, the emphasis is on the existing firms, the firms location and funding. This is mainly achieved through analysis of documented sources and case understand reviews.The case studies have inherent strengths that allow tailoring of data collection processes to the research question. Nowadays it has become common for researchers to combine both qualitative and quantitative data collection methods so as to increase the validity of the data collected (Denzin capital of Nebraska 1994). Data Analysis Data analysis helps the researcher interpret the findings of the research hence it is crucial in any research. According to the research, the volume of biotechnology firms depend on venture capital funding to a greater extent. This study investigated the funding of biotechnology firms in relation to venture funding.All proposed hypotheses are support using analysis, indicati ng that biotechnology firms favor venture funding. It also shows that the biotechnology firms are clustered in the like areas where there are life science research base, large pharmaceutical firms, many capital venture providers and a large pool of scientists. There is no surprise that biotechnology firms use venture capital as opposed to other forms of lending. The finding that the biotechnology firms are also located in urban areas with talent and a favorable environment for new ideas and breakthroughs is also in line.On the other hand, venture capital is not only important in terms of financial support but also in providing insights, managerial skills and entrepreneurial spirit to the newly established biotechnology firms. Results Biotechnology funding however still has many huddles one of them being lower IPO valuations which has quashed early venture capital funding. The majority of the venture investment has avoided the innovative early stage research and opted for the specia lty established companies (Robbins, 2005). Conclusion This study examines venture capital funding in the biotechnology industry.The research examined the sequence of events that take place during the funding and subsequent setting up of the biotechnology firms. The research objectives require the involvement of both the biotechnology firms and the venture capital firms in order to fully understand the relationship as well as the key factors in their relations. The researcher designed and put to use several research instruments to facilitate in the research. The main aim of the research was to bring to the fore the issues involved in the funding process.

Rights of Women and Children Essay Example for Free

Rights of Women and Children EssayAround the population, women and nestlingren argonnt adequate to(p) to subscribe to the same basic rights as men. Unfortunately, the problem of inequality is broader. Inequality is often extreme against women and is vocalism of their daily lives. Inequality is often justified by men as part of their culture or religion. Women and children face brutal situations each day. Harsh acts like child labor, slavery, forced marriage, and prostitution be suffered by millions. Child labor is full-time employment of children who are under the minimum legal age. Throughout the world, an estimated outcome of 218 million children were trifleing in 2006.Children are bought and sell, forced into prostitution or motion without getting give every money. Besides these acts, children arent able to receive a good education. Women are in addition bought and sold as slaves, for labor and for sex trade. Not only are women banned from attending school, but wom en are denied the right to vote. Unfortunately, in some countries, women can be beaten or abused by their husbands legally. As Shirn Ebadi, a human activist said, Not only is a woman a citizen, but she is also a mother who nurtures future generations.In my opinion, the conditions to fightd women around the world are prejudicial, but in certain places, they are worse than others. Success for women is when prejudice is removed everywhere in the world. The problem of unequal rights of women and children call for much global attention because women and children are suffering. The golden rule in the bible teaches us that it is key to treat everyone the way you would want to be treated. Being bought and sold, forced into prostitution, working without getting paid any money, banned from attending school, being Dunham 2 enied the right to vote, or even so getting beaten or abused by your spouse is not the way anyone would want to be treated. Women and children rights should be equal t o the rights of men. almost stakeholders are Human Rights Watch, Amnesty International, and PeaceJam. These stakeholders are all working to surrender unequal rights of women and children. They work to comfort the human rights of people around the world. This problem is unresolved because some families make their children work because they need the money. As child laborers get older and scram adults, they are usually working for a job that doesnt pay very much money.As a result, their children will also be made to work to supply more(prenominal) money for their family. This shows that poverty and child labor is passed down from generation to generation. Developing countries are countries that are still developing and arent fully developed yet. Developing countries are very brusk compared to first world nations and developed countries. The distribution and conditions of child labor vary from region to region. World jargon household or living standard surveys show that children, in some countries, help their families get more money.In Ghana, children supply one-third of household earnings for their family. Children supply one-fourth of the earnings for their families in Pakistan. In these families, children are always working and are not attending school. Some families are very myrmecophilous on their children to get money. Women in developing countries are lagging far behind men. Enrolment pass judgment for education are only a third of those in Sub-Saharan Africa. In other developing countries, women have fewer job opportunities. The employment rates of women are an average of only fifty Dunham 3 percentage those of men.In South Asia it is twenty-nine percent and in Arab States it is only sixteen percent. Women also tend to work much longer hours than men. Developed countries are countries that are fully developed. Developed countries are also touch on by the problem of unequal rights. But these acts occur less than they do in developing countries. Fo r example, child labor, prostitution, and other dread acts occur in developed countries too. They might not be as horrible as they are in less developed countries because fully developed countries have better securities to stop the acts.But in most countries the economy is bad and it is getting harder to earn money or even have a job. This leads to families feeling like they have no other choice but to become a prostitute, or make their child work. The United Nations is working to stop the problem of unequal rights on women and children. UN-WOMEN (United Nations Entity for Gender Equality and the Empowerment of Women) works to support gender equality across a messiness of issues related to human rights and human development. UNICEF (United NationsInternational Childrens Emergency Fund) works to help build a world where the rights of every child are realized.Both organizations travel the world helping women and children. UNICEF helps by feeding children, freehand children vaccinat ions, giving them an education, protect children from violence and other helpful acts. UN Women works with the government and non-governmental partners to help them get peeled policies, laws, services and resources to move towards equality. Bosnia is a developing field which means it is not fully developed yet.In 2007, The United Nations Development Program reported that twenty percent of the population lives downstairs the poverty line which is one dollar and twenty five cents in U. S. dollars per one day of Dunham 4 work. Thirty percent of the population lives just above it. This shows that Bosnia is a very poor country. Bosnia became a country with a lot of horrific violence. In particular, rape and sexual violence of Bosnian women during the course of the war has continued to occur today. This also means child labor, prostitution, forced marriage, and slavery still occur today. maven developing country is Saudi Arabia. Saudi Arabia is one of two countries in the world where women cannot vote in any elections. All females must have a male guardian, typically a father or husband. Women of all ages are forbidden from traveling, studying, or working without permission from their male guardians. Also in Saudi Arabia, Only 85% of children attend school. Unfortunately, child abuse is fairly common in Saudi Arabia. roughly 70 cases are reported annually and many are ignored. One developed country is Germany.In Germany, one in every six children lives in poverty. 50,000 victims of violence and 20,000 sexual abuses are recorded in Germany. Most of the time, these abuses are carried out by their parents. UNICEF believes 2 children die every week as a result of violence. The United Nations has done a lot to improve the inequality of women and children in the world. One breath that I think would improve women and childrens rights in Bosnia is to make the penalty of prostitution, child labor, slavery, forced marriage, and more acts more severe. This would work bec ause people would stop knowing the consequences are higher.

Shape and Secret Hideaway Place Essay Example for Free

Shape and Secret retreat Place EssayChildhood is such an innocent time in your life. Your childhood builds the foundation to which you testament become. It creates the boundaries to which you will grow into. A childs imagination is a very vivid and immense ranged. A child can see things we cannot hear, they hear things that we cannot hear. It is very detailed and sensitive and important to the boilers suit development. It was in my childhood, where I found my secret h root wordway place. I remember the day very vividly. I was 5 and still the only child.We had just moved into a one bedroom apartment, my yield and I. on that point were boxes everywhere, of altogether different sizes. My get looked at me and said, Were going to save the big boxes to make you a play abide. I had no idea what a play house was, or why I even needed it. I had a ton of toys, and dolls. But I had no idea what a play house would do to enhance my play time experience. Two large unreal boxes set t he foundation to my house. Standing on the outside of the house, you could see the beautiful detail my artistic mother put into the structure.It was sundry(a) pink and yellow. in that respect were windows, four to be exact, on each side of the house. each window was cut from a different shape, one circle, one square, one triangle, and one rectangle. There was a flowerbed drawn under each window. The flowerbed contained different types of flowers, most of them tulips, probably because thats the easiest to draw, all different colors and sizes. There was a piddling flap that served as a front door. It was painted bright red, and had a little circle knob drawn onto it as well.Walking into the house was magical. at present I entered into my own world. The side of my play house was just as detailed as the outside. There were four walls, and each wall contained a different color and pictures. There were real photographs of me, and my family members. There was a section that had numbers and letters so that I could practice learning them. There were pictures of teddy bears and clowns, because my mother knew there were my favorite things. There were the names of the shapes above each shaped window.In the middle of the house sat one single chair, for me to sit inside, and view the outside would through my own little window. I can remember sittings for hours. Playing and imagining different scenarios, I would teach my dolls and shapes, letters, and numbers. Sometimes the playhouse would be a mansion, and sometimes a classroom. It was my little get away, my moment within humanity, a space that belonged to me and only me. I often times watched Television through the window or front door of the house.It was my look into the bountiful people world, from my own. I couldnt tell you what ever happened to that little play house. I honestly fathert remember when it was taken down, or why it was taken down. It just kind of disappeared, as the reality of the adult world appeare d. I am, however, grateful, for my little playhouse and the foundation it built for me in my adult life. My little play house provided me with security and substance. It taught me to use my mind, to see beyond what is in front of me and most importantly to think outside the box.

Bias, Rhetorical Devices and Argumentation Essay Example for Free

Bias, rhetorical Devices and Argumentation EssayThe vocabulary it obviously catering towards females, the destination was presented at a U.N. Womens Conference, this speech is about the rights women should expect to receive under tender-hearted rights. time using the politics to reinforce the rights of women she is using political bias and she is using a gender bias.rhetorical DevicesThis speech has a couple rhetorical devices, the first one I found was a Rhetorical question when she said, Wasnt it after all after the womens conference in Nairobi x years ago that the world focused for the first time on the crisis of domestic violence? second there was a few sections were Parallelism was used when she said If women have a chance to lick and earn as full and equal partners in society, their families will flourish. And when families flourish, communities and nations do as well. then again when she stated It is a violation of human rights when babies are denied food, or drown ed, or suffocated, or their spines broken, evidently because they are born girls. It is a violation of human rights when women and girls are sold into the sla truly of prostitution for human greed and the kinds of reasons that are used to justify this practice should no longer be tolerated.FallaciesTowards the end of the speech a Slippery slope fallacies was used when she stated As long as discrimination and inequities stop so commonplace everywhere in the world, as long as girls and women are valued less, supply less, fed last, overworked, underpaid, not schooled, subjected to violence in and outside their homes the potential of the human family to create a peaceful, prospered world will not be realized.ArgumentationThis speech met the standard for stating an argument and defend against counter arguments by stating facts that the opposition cannot challenge. There was use of statistics to support Mrs. Clintons argument that women and girls have the alike rights as everyone el se. She presented her argument in a persuasive way, using her gender to persuade other mountain of the same gender to understand the issue and presented what needed to be changed. I would say that the argument she presented was very effective. The crowd was applauding the speech instead of using silence to show their disapproval of the words that were said.

How to write an essay Essay Example for Free

How to write an essay Essay1. An introduction-introducing the topic generally, and then identifying your main or absolute idea (the target of your essay, your view of the assigned topic debate). 2. Middle splits that develop and support the controlling idea. Each paragraph gives a different institutionalize or argument supporting the thesis. One point per paragraph, and one paragraph per main point. Dont forget to give good concrete examples with descriptive details, facts and arguments to support each of your arguments. Develop the paragraph fully and logically with these details, facts and arguments. 3. Conclusion-re-states the controlling idea, summarizes the supporting arguments and provides a block pedagogy. Title Your title should relate to your main topic to establish the focus of the essay. It should be concise and informative. Examples Reasons for the excise of Rome or The Emancipation of the Tibetan Nation The Introduction The introductory paragraph tries to inte rest the reader, get to the subject of the paper, indicate what idea testament be expressed about it, and perhaps show how it will be handled. There are many ways to begin an expository essayBegin with a quotation. It may be directly or indirectly related to the subject. Begin with an interesting fact or statistic. Begin with a short anecdote or narrative. A short narrative is particularly operationual for adding a touch of variety to an expository paper. Begin with a paradox. Begin with relevant background material. backcloth material should, however, be concise and clearly related to your thesis. Begin by stating a long-term effect or effects without immediately stating the cause. Begin with an analogy. Begin with a definition of a term that is grand to your topic.This should not be a simple dictionary definition but an explanation of the term as it applies to your topic. The thesis statement A thesis statement alerts your reader to the main argument of the essay and prepare s him or her, in a general way, for the content that is to follow. The statement should be brief there is no point in supplying an outline of everything that a short paper is going to say. But the thesis statement should not merely announce the authors general interests or plans. Examples Preliminary thesis statementI intend to discuss the reasons for the strickle of Rome. Revised thesis statement The major reason for the fall of Rome was bad economic policy. Preliminary thesis statement I think that Tibet should be its take in free nation. Revised thesis statement Tibet should be its own free nation. Development Your development should form at least three points or arguments supporting your thesis. Each point should take up a whole paragraph. Paragraphs are composed of three elements Topic sentence This sentence presents in general impairment the subject of the paragraph.The topic sentence may occur anywhere in the paragraph, but is generally the initial sentence of the paragr aph. Supporting sentences These sentences form the body of the paragraph. The content of the supporting sentences comprises specific facts or specific arguments which raise the validity of the generalizations presented in the topic sentence. Concluding sentence This sentence concludes discussion of the point which is the topic of the paragraph and often makes possible the transition to the topic of the next paragraph.

Associate Level Material Essay Example for Free

Associate train Material EssayDirectionsChoose one of the Facts for Consideration sections from Ch. 3 of the text and list the page go for the section you chose. Then, complete the following table. List five threats appropriate to the environment from the section you chose. Rate the stake for each threat from 0 (low) to 10 (high). Then, list five appropriate countermeasures. Once you complete the table, issue a brief explanation of the countermeasures for the two threats with the highest risk total, stating how the countermeasure reduces the risk associated with that threat. The inmate escape is very important. If thither are extra guards then it will be easy to prevent this from happening, especially since some trips foot take up to 48 hours to complete. With all the stopping (two to eight stops on any given trip) and going it would be great to have the countermeasure. When itcomes to inmates taking over the van, I feel as though that is something that can happen even if t here are two officers on the van. Inmates are strong and they endlessly have something up their sleeves. So if we were to take the countermeasure and actually have them checked before they get on the van and then handcuffed it makes the ride safer and less threatening.

Uncontrollable Jealousy Essay Example for Free

Uncontrollable green-eyed monster EssayJealousy is a lethal weapon if used in the wrong hands. Jealousy is the feeling of resentment against individuals success or advantages. In the texts, Othello and How to hire into Medical School, Part l and Part ll, the authors William Shakespeare and Vincent run away decide to use the free radical of jealousy to develop an appealing plot for the commentator. The story of Fitzgerald in How to Get into Medical School, Part l and Part ll has the account of jealousy written all over. The first coup doeil of Fitzgeralds envious thoughts occurs when Ming tells Fitzgerald that she gets accepted to medical school while Fitzgerald replies with a mocking Well, congratulations, Doctor Ming (page 16). by and by on, Fitzgeralds jealous mind turns towards Karl. he hated knowing that his marks were soaring as a result of Karls study methods. (page 60). Fitzgeralds jealous thoughts only appear to slip out at tense moments. The jealousy throughout Fitzgeralds role in the story creates a more evoke plot line for the reader.While the text How to Get into Medical School, Part l and Part ll demonstrates the theme of jealousy very well Othello, being one of the classic Shakespearean plays, has gained its reputation for the theme of jealousy. In the novel Othello Iago is a victim of jealousy and causes him to act out of the ordinary. At the beginning of the plot Iago is blindsided by Othello because Othello chooses Cassio over Iago for the job of lieutenant. Jealousy takes control of Iago and causes him to plot r neverthelessge against Othello. Till I am evend with him, wife for wife, or failing so, yet that I put the Moor at least(prenominal) into a jealousy so strong that judgment apprisenot cure (II, i, 299-302).Although jealousy is strongest between Iago and the Moor, the theme can also be found between Emilia and Desdemona, and Roderigo and Othello, and Desdemona and Othello. Very similar to the love triangle in Twelfth Ni ght by William Shakespeare, this triangle can be found in this novel as well but replaced with jealousy. Shakespeare successfully implied the theme of jealousy into his novel Othello. Although used in different ways, jealousy was efficiently portrayed in both Othello and How to Get into Medical School, Part l and Part ll. The authors unflinching to use jealousy as the main theme because it is an interesting topic to read about and it catches the readers attention.Manyof the readers have had real life situations of jealousy which allows them to relate to the text more often. This volition hook them onto the text much more. That is why the theme of jealousy is such a successful theme to write about. Jealousy can be used in so many different ways and can still be as useful. Jealousy is a strong theme and is capable of creating an effective plot if used correctly. The use of jealousy is very evident in both novels by Shakespeare and Vincent Lam. some(prenominal) authors created a n ear-perfect atmosphere of jealousy for the reader.Work CitedShakespeare, William. Othello. Vol. 1. Toronto Harcourt Canada Ltd., 2000. Print. Lam, Vincent. Bloodletting Miraculous Cures. Toronto Random House of Canada Ltd., 2005. Print.

Conflicts and Communication Essay Example for Free

Conflicts and Communication try outCommunication is a really key role in any type of relationship whether it be business, personal or intimate. When we get into into any type of relationship one needs to eat the skills to perish effectively and make sure that the complete message gets portrayed to the receiver. When one does not go past effectively, the burden causes interpersonal conflict.In the movie Hitch it involves two individuals, Will smith and Eva Mendes, who meet and begin to enter into the beginning stages of a relationship. in that respect is certainly an attraction, both physically and due to a common please in things. done hesitation and Mendes declining Smith numerous times, she finally agrees to go out with him and it turns out that they come out to be quite compatible. Through their friendship they begin to develop an intimate relationship with one another. Through this whole process Mendes has been very open and fairish about things that are importa nt to her and things that are close to her as well. It seems that Smith is doing the same thing, however it turns out that he is withholding very important data that should be shared with her.The main interpersonal conflict in this movie would be due to Smith not communicating to Mendes that he is the Date Doctor. Mendes has a major issue with this because she had a very good friend who was dumped and she home plated the blame on Smith for this situation When she finds out what his true job is, she become irate and storms off and refuses to speak to him or listen him. This instance caused an instant dissolution of their relationship. There was an issue, but instead of communicating it out loud or discussing it, quite the opposite happened. In our text, fix states that, Resentments, suspicions and other problems occur when people do not communicate or be put up in ways that are consistent with the relationship the other person things has been established, and people tend to pay the most tutelage and to respond forcefully when the communication does not match their expectations (Sole, 2011).Towards the end of the movie, they finally are able to communicate to each other on the same level and they work things out. In my opinion, all tension could have been resolved and the relationship could have been restored from the get-go if Smith and Mendes would have truly communicated and would have been completely honest and transparent about their lives and the things that they do and that they are involved in. Obviously, it is easier said than done. Another thing that should have been avoided would be assuming things that are really not true.The single biggest problem with communication is the illusion that it has taken place (George Bernard Shaw). This quote really sums up the main point and resolution to problems and issues with intrapersonal communication. Never be so blind by the things that you are hiding from individuals you are developing relationships wit h and never assume that they understand things you, as the speaker, have not completely portrayed.

Chapter 5&6 Kite Runner Essay Example for Free

Chapter 56 Kite Runner Essay1. divulge what happened to ameer and Hassan on their way to go and play by the channelise.Assef and his two friends, Wali and Kamal first threw a oscillate and hit Hassan in the back of the head. emeer was instantly sc bed since Assef and his two friends are the approximation bullies. Assef calls the boys fags and starts handicraft Hassan racial slurs and flat-nose. emir is excluded from most of the abuse because Baba is his father. Hassan moves slightly behind emeer as if he was expecting emeer to protect him in some way, exactly Amir doesnt. Assef tells the boys how the king is straightway gone and the president is now Daoud Khan, a friend of his father. He plans on telling the president man to man how he believes Hitler was a gr immerse leader, a man with a vision, and how if he had succeeded the world would be a dampen place. Assef tells the boys how mint deal Amir and Baba are a disgrace to Afghanistan by taking in people like Has san and his father.He asks Amir how he could be friends with someone like Hassan. Amir doesnt defend Hassan. Hassan ends up taking out his slingshot and aiming a rock at Assefs face even though he is scared. He asks Assef to please leave them alone even referring to him as Agha, the way a servant refers to his betters. Assef attempts to further intimidate Hassan but it doesnt work. Hassan asks again for him to please leave them alone with the same reaction from Assef. Hassan then threatens Assef that if he does not leave them alone his nick name could change from the ear eater to one eyed Assef. It works and the boys are left alone after Assef lets the boys know that he forget not forget what has happened and will make them face him face to face someday.2. Describe Assefs grant and his beliefs.Assef is the son of one of Babas friends. He is from an affluent family. His mother is German and his father Afghan. Assef towered everywhere the neighborhood kids and was blonde haired and blue eyed. He had illuminateed a reputation for being savage. Assef was famous for using his stainless-steel presidency knuckles. He walked the streets of the neighborhood with his two sidekicks as if heowned them. All three were eager to bump a victim for their savagery. He was called the ear eater behind his back no one was tolerate enough to call him that to his face. A nickname he earned due to a fight over a kite. Assef is a sociopath. He talks about Hitler as a man of vision and if he had not been stopped the world would have been a better place. He believes that Afghanistan belongs to the Pashtuns and that the Hazaras are polluting his land, that they are soil their pure blood. He wants Afghanistan to be cleansed of the Hazaras in the way Hitler attempted race purification.3. explain what happened between Amir and Hassan one day while they were hold to capture their falling kite.Both Amir and Hassan were running down their kite. Amir was following Hassan through th e narrow streets. Hassan a natural athlete was a bit faster than Amir. Amir thinks they are losing the kite because they are going in the opposite elbow room of the kite but Hassan tells him to trust him and continues running. When Amir catches up with Hassan he is sitting under a tree eating a handful of dried berries and asks him to have a seat. Amir still is questioning what Amir is doing just sitting there in the opposite direction that the kite went.Hassan calmly tells him that the kite is coming, he just knows. When Amir continues to question Hassan he replies, Would I ever lie to you? Amir knows that Hassan wouldnt but instead of appreciating that he decides to toy with him instead and asks him if he would. Hassan replies, Id sooner eat dirt. Amir admits that he knows its cruel, I think he wants to prove to himself that his father was wrong when he says that Amir doesnt have a mean streak. Amir questions Hassan by asking him again if he would eat dirt if he told him to. Hass an tells him yes if he asked he would eat dirt as he looked Amir correctly in the eye. It seems they are testing each others loyalty and in my opinion Hassan wins. He is always loyal to Amir regardless of the situation.4. Describe the relationship between Amir and Hassan.Amir and Hassan are friends even though Amir will not admit it to himself or others. They have been raised in concert since birth and have a connection toone another. Hassan loves Amir. He is protective and supportive of him. He encourages him in his interests in stories. Hassan seems content with his life and his place in the world. He has learned from his father to be a kind person. Amir seems to enjoy the attention Hassan pays him and even takes for granted their relationship. Amir seems to be jealous of Hassan and the typewrite of person he is and will knowingly be cruel to him. He doesnt like to share Babas attention with him nor does he like it when Hassan does things unknowingly to remind him of their diffe rences. For example the incident while they were waiting for the kite, knowingly tests Hassans loyalty to him. I think Amir can tell Hassan is a better person despite being an uneducated servant who clearly has the approval and love of both Baba and Ali without having to earn it.

To Sin by Silence When They Sould Protest Makes Cowards of Men Essay Example for Free

To Sin by Silence When They Sould Protest Makes Cowards of Men EssayTo sin by silence when they should protest makes cowards of men neer be afraid to tog out your voice for honesty and fair play and compassion against injustice and lying and greed. If plurality all over the worldwould do this, it would change the earth said William Faulkner. existence suppressed by an entity powerful then us we have the courage to use our tongue and that is the thing what makes us a coward. When an individual refrains from voicing his/her beliefs and becomes a passive observer of endless oppression he/she is as unlawful of the crime as the oppressor. Standing your ground for what is right is, thus, our moral obligation and efforts which argon interpreted in distress be never gone in vain. Injustices in the world would never be hindered if in that respect was no one to stop them. Take a look more or less and see innumerous great deal suffering, rough being killed because of sectarian differences, some being crucified like goats because of the greed of power. Thousands withdraw been killed in Quetta, cardinal lives have been shattered and they have been forced to spend their whole lives to shoulder a heavy encumbrance which is not theirs to carry.Acceptance of their misery is perverse when there is a way out. Individuals who are uninvolved witnesses to their broken smelledness are obliged to speak up and help the victims attain their rights. As Shakespeare commented, in the time of crisis, I was not hurt by the harsh words of my enemies, but by the silence of my friends. (Simple secrets to a corroborative attitude) . Stepping up for someone is not just supported by the heartwarming words of a kelvin minds but also by the legal system, which tells us that the court trial requires witnesses without which a criminal doesnt raise up the penalty he/she deserves.Without anyone courageous enough to testify against a crime justice force out never be rise. The op pressor would continue with the transgression unhindered. Silence becomes cowardice when occasion demands speaking out the whole truth and acting accordingly said Gandhi. History embarks us with a series of intense and astonishing events which enlightens us with what the strength of our voice can achieve if we concentrate as one. It all started in 1977 when a eubstance of people initiated the demonstrations to end the Pahlavi Dynasty under Shah Mohammad Raza Pahlavi.Tired of watching their rights being snatched out of their hands and their assetsbeing taken away by their hypocrite leader to feed America and United Kingdom whose support he had. The movement turned into a campaign of civil resistance, it intensified in 1978 and with their determined leader, Ayatollah Khomeini, they were competent to overthrow the existing government in 1979 and Ayatollah Khomeini emerged as a victorious leader. The Shah left Iran in January 1979 and the era of trickery and injustice dissolved. An entire nation got their fundamental rights because the witnesses to the oppression werent apathetic enough to let this injustice prevail. scorn the pernicious circumstances a voice which is raised to call out for justice has never gone feckless. Justice is a long and beautiful road. Being scared of the fact that your call for help would never reach the ears of the considerate is just an excuse we use to sneak through the blames for being equally obligated for the prevailing injustice around us. It makes us equally responsible for the situation up surging around us and As Leonardo Da Vinci summed it, Nothing strengthens authority so Much as silence.Being so threatened by the fear of being suppressed, we ignore how the enemy stumbles each time we raise our voice, drowned in this hopelessness makes us ignore the shaking authority of the enemy. Realizing the strength of your voice is the first grade towards justice, no matter if at the end you are bruised you should realize that the enemy is not in its best(p) shape either and if you can put them in this hideous situation and break their pride, that is nothing go around than a victory. No step taken for the right act has ever become a disconnected cause.The public needs to express the disapproval of the biased policies in order to make way for refreshed concepts and that can only be done by getting on the road of justice, which can never go to waste. The revolutions and protests which were, though, unable to achieve their destined aim were able to smash the authority of enemy into pieces. galore(postnominal) Czechs might recall the events of 1968 with brackishness and as a defeat by the soviet tanks, and the uprisings reformist leader, Alexander Dubcek. merely agreed by umpteen, it was a political awakening.Standing as one in a joggle of protests, that great of global rebellion, the demonstration was a cry for liberty, both raw and sophisticated, by the people against the forces of Moscow. Prague, an ac tivist, reporting on this event stated, a tank was a tank no matter what color it wore and our mo was a color of liberty against whomsoever it pitched itself, communist or capitalist (Prague spring and uprising 1968). Though, many would agree that enduring the pain is the key to emancipation. But for how long can you seal your lips when you know you are being wronged?Unlimited patience is not a virtue that most humans can withstand. The fussiness would keep building inside you until you reach your limit of patience and burst. The feeling of anger and revenge can lead to individual taking innumerous regrettable steps. History sheds light on the French variation which is looked at as, by many, an event which was won by the revolution yet the humanity lost at that very instance. It was the bloodiest shift from monarchy to democracy where every leader was beheaded on the guillotine by the misfortunate and oppressed factions of society.Hundreds of innocent men were killed. To preve nt such situations from arising people should be given a incur to express their feelings right from the beginning and planned protests should be carried out to promote amongst the people a find of freedom of expression. Knowing one has a safety valve to vent the steam a build-up of pressure and a violent outburst is unlikely to occur. Dictatorships where protests are banned are overthrown through revolutions whereas democracies evolve overtime where individuals have freedom of expression and freedom to vote.However there are exceptions to this idea. The Stockholm syndrome highlighted that there are some individuals who develop affectionate feelings toward their oppressors as a gradual acceptance of their situation settles in. Though this approach ignores the psychological impact these people suffers. Their judgment abilities are affected and they might not even be able to distinguish between what is beneficial for them and what is harmful. They tend to lack confidence in all aspec ts of life and are always shy when it comes to expressing themselves.Such people can be deteriorated by anyone and will never be able to work out their true rights. They might become less human as our persuasion ability is what makes us human in the first place. For instance, we cant conceive the immense psychological equipment failure a women of lower class endures in Pakistan. A woman facing constant abuse from her hubby would gradually accept it as her fate. As it is hammered in her head that it is her duty, being a woman, to measure that.She would never speak up no matter what is done to disrupt her life and she would even lose the courage to help the victims floating on the same boat as her. Thus confidence and freedom of expression along with awareness is essential in making an individual a positive reader to the society. It is believed by many that the best defense to oppression is the patience to endure the hardships. No harm would be done and no wars will break out. But what is the worth of this meaningless life when the sole mean of the life itself is taken away from you?When even if you are breathing there is a little diverge of you that is dying inside. Each day you get off the bed, you lose the courage and the guts to speak your heart out. Setting someone right and standing for what you deserve is worth fighting for. Dying is better than aliment a life miserably. Not standing up for what we truly believe in is what makes us a coward and we will always gain from being vocal instead of covering our eyes when injustice and the guilty practices prevail. As Bob Marley said it in his own style , get up stand up, stand up for your right, get up stand up dont give up the fight.

Theories in the marketing communication framework

Theories in the selling dialogue frameworkAccording to Kotler (2003, p.563) A way of looking for at the whole selling summons from the view appoint of customer Fundamentally, marketing communicating is the essential serve up to convey the message between corporations and consumers which is to make the target earshot trust the brand and marketer Burnett (1993). It has the diametric methods to reach the hearing but the main aim is to build the medium which foot in nominate and behave the consumers. Also, marketing communication is the method to establish the invisible dealinghip between firm and customers. To ensure the audience correctly received the message is primary step. By victimization marketing communication, consumers fecal matter understand around firms, wargons and brands (Kotler and Keller, 2006). One fact which take to be noned is that the difference between denote, marketing communication and advance. It has been claimed that advertise is part of marke ting mix which is wider and complex than advertising. However, it is hard to distinguish the slight difference between. at that placefore, they mean the alike(p) meaning in this report. Traditionally, there ar several cistrons in the marketing communication which includes advertising, gross revenue forwarding, admirership, usual relations, direct marketing, and personal selling (Pickton and Broderick, 2005). hitherto though there has been divided into several elements to distinguish the difference. There is chill out some(a) room which is overlapped. Hence, it shows the importance of integrated marketing communication. Moreover, it has been claimed that there are some tools which too can be in the marketing communication mix such(prenominal) as packaging, word of mouth, point of gross revenue, E-marketing and exhibitions. It has been stated that there are two categories, namely, above the line and below the line. Above-the-line include advertising which needs to pay the s pace for promotion such as TV commercial, radio or in the rawspaper and magazine publisher of press. Below the line consist of sales promotion and public relations (Smith and Taylor, 2004). The main reason to prefer integrated marketing mix is that the message and information can extensively reach the target audience by all passs as well as to a greater extent suitable and progenyive methods to progress to marketing communication objectives. By multi-channels promotion, it emergence the awareness of brand and comprehend the message. After this, the leverage follow out could be conceiveed happen by consumers Patrick et al., 2004, Smith and Taylor, 2004) Hence, each marketing communication mix element has the crabby function to promote the brand in marketing campaigns. Nowadays, TV commercial, sponsorship, sales promotion are popular and essential marketing communication tools to be use in beer promotion campaign. Also, it has been found that spoken communication of mouth p lay the major(ip) role to influence the some beer customer. These marketing communication mix elements volition the discussed as below.In beer promotion campaign,AdvertisingAdvertising is the primary element in the marketing communication mix. It is common to find that majority of audiences consider advertising equal to promotion. According to Kotler and Keller (2006) Any paid form of non-personal presentation and promotion of idea, goods or services by an identified sponsor. It is a general definition of advertising but shows the key point of characteristic which are the promotion for product or service by a sponsor. It has too been admitted that advertising is suitable to build the long term brand image and fabricate the initial awareness. It is controversial issue to distinguish which element is the some powerful one in the marketing mix. However, it still needs to be admitted that advertising take the majority part of promotion budget in the campaign regularly as well as wi dely reach the mass target audience. Furthermore, TV advertising would is arranged the some money because it tolls more than other categories like press or radio. In other run-in, although advertising takes most spend of promotion, it is still the low cost for each social unit person (Kotler and Arm unassailable, 2006). Therefore, from firms perspective, advertising seems to be the economical methods to reach most consumers (Pickton and Broderick, 2005). Moreover, advertising can play the major role to supplement the rest of tools which efficiently enhance the awareness of campaign and increase sales. For example, it is evidential that most sales promotion messages are conveyed by advertising to reach most audiences. In addition, public relations pillowcase such as event sponsorship needs the advertising support to announce the information which also can enhance the awareness (Burnett, 1992). However, there are some limitations of advertising which have been argued. Firstly, it is hard to climb up that audience would purchase the products after receiving the commercial message. In other words, the sequenced process needs to be present more evidences. (Pickton and Broderick, 2005). Also, there are several vital cause which can influence the buying such as reasonable price, convenient location and select product (Burnett, 1992). Therefore, advertising can be the influential facts to brand awareness and attitude. Even the direct effect for stimulating purchasing needs to be considered the relationship, it still can be the functional tools in marketing communications.SponsorshipSponsorship is in the sub-category of public relations which is to build a relationship and corporation image (Kotler and Armstrong, 2006). The definition of sponsorship is that the firms invest the money or in kind to expect the potential revenue to bring home the bacon the marketing objectives (Meenaghan, 1991 Berrett, 1993). In recent years, sponsorship has been popular and divi ded from public relations to be an independent tool in the marketing communication mix which show that the use of sponsorship is increase and more different types of sponsorship are developing (Pickton and Broderick, 2005). Although most of firms keep a limited budget for sponsorship, in some sponsored activities the cost is still a great deal of money such as Carling sponsor as a title to Carling cup. Moreover, the world cup and Olympic both are the popular event which have attracted many aggressive sponsor to invest in it. It has been claimed that sport, arts, education and broadcast are the most popular categories for sponsorship (Smith and Taylor, 2004). It has been claimed that audiences can be aware of the sponsor brand and evoke the brand in the purchasing occasion which increase the brand recall and add the brand into the considered brand portfolio. The brand awareness would be higher than advertising promotion and get more involvement. Moreover, sponsor would evaluate the a pplicability of event which can be expected to convey the positive emotion and attitude to audiences. Therefore, sponsor expects to link the positive to their brand. In the sport, audiences also can be persuaded with the sport stars endorsement which can enhance the purchasing possibility (De Pelsmacker et al, 2004). It can be concluded that perfect sponsorship could to increase the positive attitude to sponsor and sponsored activities both. However, there are some potential risks of sponsorship which need to be noted. For example, the negative facts influence the sponsored entities which impact the sponsors directly or indirectly. It often happens in sport sponsorship like the sponsored teams or players do not play well in the match. It can be found that Carling and Guinness sponsor the different sport league not particular teams or player that would be a considered sponsorship strategies. In addition, overlapped sponsorship shows the extreme commercial image which could make audie nces ignore the message (Pickton and Broderick, 2005). Hence, even sponsorship cost generally would be lower than advertising, it still need to be consider punctiliously. Ensuring the sponsored objective will be achieved and can be suitable to marketing communication objective. Also, budget and hard-hittingness measurement have to be planned in the process. After these, to integrate sponsorship into other communication mix element will beef up the promotion campaign effectiveness (De Pelsmacker et al, 2004).Sales PromotionSale promotion is a short-term promotion to stimulate the consumer buying behaviour (Kotler and Armstrong, 2006). The function of sales promotion is not similar with other elements which to increase the long term relationship with consumers. It focuses to increase the sales immediately. There are two ways to achieve the sales. One of these is to encourage the current customers purchasing more products or another one is to attract the new customers attention to pu rchase. Therefore, it can be concluded that the features of sales promotion is to use simulative offers encourage the customers buy product in the limited time. Also, the measurement of sales promotion is easier to conduct than other communication mix tools (De Pelsmacker et al, 2004). many a(prenominal) tools can be used in the sales promotion such as couponing, sampling, premiums, contest and money-off. Those of instruments are planned to be used in different categories of products. Also, there are some particular sales promotion tools for trade like point -of tail materials and merchandising. One fact which it needs to note is that sales promotion would be often implemented with advertising which can enhance the effectiveness of campaign. By using sales promotion information in advertising, it would be effective to encourage from awareness to purchase (Pickton and Broderick, 2005). Even though sales promotion has been admitted to increase short-term sales influentially, the long -term effect to the brand and sales also needs to be considered. It has been stated that consumers would be used to the price reduce and disregard the quality of products. Moreover, sales promotion would offer a reference price in their mind which makes them more handsome to the price. Therefore, sales promotion would need more striking price promotion to attract the consumer in the future tense (De Pelsmacker et al, 2004). In beer industry, sales promotion is often used to compete with other brewers in special issue like world cup or Xmas. There also has some regular sales promotion which tried to be incentive for consumers. In recession, sales promotion are increasingly important to the do sale and integrate more communication mix elements to boost the sales. Hence, it can be expected that more sales promotion would be emphasized in the future.Words of mouthWord of mouths is a strong medium for marketing communication. It is difficult to contend with friends recommendation by advertising or other communication mix elements. Also, it has been claimed that consumers are more likely to change their brand preference by advice than promotion mix. Thus, by people communication, experience, reputation and recommendation can be conveyed and believed effectively. Moreover, mass media has been claimed that it is not efficient to reach the surround audience. Words of mouth can be the tool to break the barrier (Smith and Taylor, 2004). With the development of internet, the communication channel is convenient and the information is overload. The experience and feeling can be spread extremely fast which is not like other communication mix elements that could not be measured and control simply by promoters (Berrett, 1993). Even it is complicated to control words of mouth and ensure the content of communication to the brands or products, the stately communication mix campaign could be the topic to be discussed and increase the positive attitude (Smith and Taylor, 2004 ). Therefore, words of mouth would be the most influential and uncontrollable part of marketing communication mix.Hierarchy of effect modelsOne of the prime theories in the marketing communication framework is hierarchy of effect model which logically explains the sequential tasks of marketing message influence. On other words, it affects the consumers awareness to purchase serve which is assumed that the relation back step would ideally push through to next process. First process is cognitive part which authority consumers have received the message and like to awareness. Second process is affective part that shows the attitude and response to the promotion messages have been generate in the step. The final process is behaviour part which is the actual purchase to the promoted brand (De Pelsmacker et al, 2004). According to these three main processes, many different models have been created and AIDA is one of the models and often to be referred.AIDAAIDA model is the fundamental theory in the hierarchy of effect model. It was created by Elmo Lewis who claimed that the influential process of marketing communication can be divided into four steps Awareness, Interest, Desire and Action. It used to be used for sales training. However, it has been the most influential theory to explain marketing communication work nowadays. The model is explained that the process how to shift consumers from the beginning of unawareness to perceived the message and shows the reaction to action (Pickton and Broderick, 2005). Firstly, awareness is that the audiences have detect and been aware of the promotion. Then, the audiences understand and believe the messages as well as feel interested to the advertising or brands. Following this, the message arouse consumer desire to look for this advertised product or brand. Finally, consumers do the action to purchase. In addition, it has been claimed that each marketing communication mix element can be influential to particular step in AI DA model. Firstly, Advertising and public are suitable to build awareness to make consumers crawl in the brand as well as feel interested for the product. However, advertising are not effective to increase the immediate purchase.Meenaghan, T. (1991) The role of sponsorship in the marketing communications mix, International Journal of Advertising, 10 (1) pp.35-47Berrett, T (1993) The sponsorship of amateur sport-government, national sport organization and corporate perspectives, Society and leisure, 16(2), 323 346.De Pelsmacker et al, (2004) Marketing Communications A European Perspective, 2nd ed. Essex Pearson Prentice Hall.