Kudler Customer Relationship Management

RUNNING HEAD: Kudler hunky-dory Foods Kudler attractive Foods Dustin Coody University of Phoenix accompany Profile Kudler Fine Foods is a specialty food inventory located in the San Diego area founded in 1998 by Kathy Kudler. They feed three locations, La Jolla, Del Mar, and Encinitas. Kudler Fine Foods sells bakery and pastry products, hot produce, fresh effect and seafood, condiments, packaged foods, cheese, and specialty dairy products. champion of the main goals of Kudler Fine Foods is to maintain lasting relationships with their guest base. discretion the guests needs and expectations is vital to a victorious business. This is why I propose implementing a client family caution (CRM) system. I strongly believe that applying a CRM strategy to Kudler Foods would renounce the go with to further expand and obtain a high mensuration of customers while retaining their underway customers. Benefits of a CRM A Customer Relationship Management system employs people, technology, tools, processes and activities to increase customer memory board and a firms profitability (Tetteh, 2008). A CRM allows a company to be on its revenues by providing redevelopments and products that meet the requirements of customers with programs that effectively allocate the appropriate resources to independently customer.

A CRM also allows a company to improve customer service, cross-sell products effectively, and allow the sales staff to acquire deals at a rapid pace. Rigby, Reicheld, and Schefter (2002) have discovered that by tracking discourse between firms and their customers, CRM can help firms in many ways, including the pur! sual: analyzing customer revenue and cost data to identify current and upcoming high-value customers; targeting direct marketing efforts; capturing relevant product and service manner data; creating overbold distribution channels; exploitation new pricing models; processing transactions faster; providing soften learning to the frontline; managing logistics and the supply...If you want to get a full essay, stage it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper