Foxy Originals

Executive analysis With the growing popularity of its products, slick Originals was running the lay on the line of meet over-saturated in the Canadian mart. In an effort to avoid this problem, the political party distinguishable to enter the U. S. market by January, 2005. To achieve this goal, Foxy Originals had to make a vital finish regarding its distribution strategy Would the troupe attend plenty shows or convey barters representatives? Foxy Originals strengths reside in its owners obtain, fashionable products, pricing strategy, and its watercourse market presence.The companys weaknesses include topical anesthetic market saturation, omit of international market experience, and the high comprise of securing retail billhooks. Tapping into the US jewelry market creates virtually unlimited opportunities for Foxy Originals. The company will evolve a larger customer base, wider brand exposure, and greater international market experience. Although entering the US m arket presents Foxy Originals with coarse opportunities, it also presents pregnant threats.Threats the company may face argon the risk of being eliminated by stronger, better marketed competitors potentially low demand for its product and expensive marketing and distribution. Foxy Originals is trying to decide on the opera hat strategy for expanding into the US market. The company must overcome its unfamiliarity with the US jewellery market, its neediness of a solid marketing and distribution strategy, and the high costs of acquiring new retail accounts.The company currently has terce options Foxy Originals butt joint sell its products at trade shows or it screw hire sale representatives to sell their products or the company can clear from using both distribution methods. The company must carefully adjudicate expected profits, market-entry time, and the complexness of each alternative The costs of hiring gross revenue representatives are much freeze off than any other alt ernative, and the expected revenues are much higher.Sales representatives have experience and contacts to make quick sales, assuring Foxy Originals a quick display into the U. S. market. By the end of 2004, in major US cities, with a cost of $19,182. 50, Foxy Originals should will and train 4 sales representatives. Working with recruiters and pastime its regular employment procedures, the company should hire, train, and equip four ambitious, aggressive, enthusiastic account executives, assigning each to a major US metropolitan area.Because the company will face fierce arguing in large urban cities, Foxy Originals should focus on slightly smaller markets with less competition and higher demand. Foxy Originals also must stop a distinctly American collectionstylish and cheap. By differentiating itself, offer unique and affordable products, Foxy Originals will insure profitable magnification into the US market.Foxy OriginalsExecutive Summary With the growing popularity of its products, Foxy Originals was running the risk of becoming over-saturated in the Canadian market. In an effort to avoid this problem, the company decided to enter the U. S. market by January, 2005. To achieve this goal, Foxy Originals had to make a vital decision regarding its distribution strategy Would the company attend trade shows or hire sales representatives? Foxy Originals strengths reside in its owners experience, stylish products, pricing strategy, and its current market presence.The companys weaknesses include local market saturation, lack of international market experience, and the high cost of securing retail accounts. Tapping into the US jewellery market creates virtually unlimited opportunities for Foxy Originals. The company will gain a larger customer base, wider brand exposure, and greater international market experience. Although entering the US market presents Foxy Originals with huge opportunities, it also presents significant threats.Threats the company may face are the risk of being eliminated by stronger, better marketed competitors potentially low demand for its product and expensive marketing and distribution. Foxy Originals is trying to decide on the best strategy for expanding into the US market. The company must overcome its unfamiliarity with the US jewellery market, its lack of a solid marketing and distribution strategy, and the high costs of acquiring new retail accounts.The company currently has three options Foxy Originals can sell its products at trade shows or it can hire sale representatives to sell their products or the company can benefit from using both distribution methods. The company must carefully evaluate expected profits, market-entry time, and the complexity of each alternative The costs of hiring sales representatives are much lower than any other alternative, and the expected revenues are much higher.Sales representatives have experience and contacts to make quick sales, assuring Foxy Originals a quick introducti on into the U. S. market. By the end of 2004, in major US cities, with a cost of $19,182. 50, Foxy Originals should will and train four sales representatives. Working with recruiters and following its regular employment procedures, the company should hire, train, and equip four ambitious, aggressive, enthusiastic account executives, assigning each to a major US metropolitan area.Because the company will face fierce competition in large urban cities, Foxy Originals should focus on slightly smaller markets with less competition and higher demand. Foxy Originals also must develop a distinctly American collectionstylish and affordable. By differentiating itself, offering unique and affordable products, Foxy Originals will insure profitable expansion into the US market.