Marketing Information System Essay

INTRODUCTIONMarketing was the first functional line of business to exhibit an interest in MIS. Shortly after the MIS concept originated, marketers tailor it to their bea and called it the MKIS ( market breeding SYSTEM). Early graphic models of MKISs provide a fanny for organizing all functional entropy dodges. The MKIS consists of three input subsystems AIS, market research, and marketing intelligence. The proceeds subsystems address the information take of the four ingredients of the marketing intermingle (product, place promotion, and price), plus an integration of the four.SUMMARYFUNCTIONAL ORGANIZATIONAL buildingThe term organizational structure refers to how the people in an organization are grouped and to whom they report. One traditional way of organizing people is by function. somewhat common functions within an organization include production, marketing, human resources and score.FUNCTIONAL INFORMATION SYSTEMSFIS also known as functional information system may be described as a computer program system which processes the daily informations such as TPS (Transaction Processing Systems). merchandise PRINCIPLESOne definition states that marketing consists of individual and organizational activities that facilitate and stimulate satisfying exchange relationships in a dynamic environment by the creation, distribution, promotion, and pricing of goods, services and ideas.THE MARKETING MIXThe objective is to develop strategies that carry these resources to marketing the stanchs goods, services, and ideas. The marketing strategies consist of a sort of ingredients called the Marketing Mix product, promotion, place, and price. They are known as the four Ps. proceeds is what the customer buys to satisfy a perceived want or need. A product toilet be a physical good, some instance of service, or an idea. promotion is concerned with all the means of encouraging the sale of the product, including advertising and personal change. Place deal s with the means of physically distributing the product to the customer through a channel of distribution. Price consists of all the elements relating to what the customer pays for the product. phylogeny OF THE MARKETING INFORMATION SYSTEMS CONCEPTIn 1996 Professor Philip Kotler of Northwestern University apply the term marketing nerve center to describe a raw(a) unit within marketing to gather and process marketing information. He identified the three types of marketing information. These are the following Marketing intelligence information information that flows into the household from the environment. Internal Marketing Information information that is self-contained within the firm. Marketing Communications information that flows from the firm outward to the environment. proto(prenominal) MARKETING MODELSBrien and Stafford were among the first modelers. Basing their design on the four Ps and punctuate the development of strategic marketing programs. King and Celand stre ssed strategic supplying whereas Kotler, Montgomery, and urban, and Crissy and Mossman emphasized decision support. These modeling efforts began in the 1960s and continued into the 1970s.MARKETING INFORMATION SYSTEM MODELIt consists of a combination of input and output subsystems connected by a database.Output SubsystemsEach output subsystems provides information about its part of the mix. * Product Subsystems provides information about the firms products. * Place Subsystems provides information about the firms distribution network. * Promotion Subsystems provides information about the firms advertising and personal selling activities. * Price Subsystems helps the manager make pricing decisions. * Integrated-Mix Subsystems which enables the manager to develop strategies that considers the feature effects of the ingredients. informationbaseA structured collection of data. The data that is used by the output subsystems comes from the database.Input Subsystems* Accounting Information System gathers data describing the firms marketing transactions. * Marketing Intelligence Subsystems gathers information from the firms environment that has a bearing on marketing operations. * Marketing query Subsystems conducts special studies of marketing operations for the purpose of learning customer needs and improving marketing efficiency.ACCOUNTING INFORMATION SYSTEMThe collection, storage and touch on of financial and score data that is used by decision makers. An accounting information system is generally a computer-based method for tracking accounting activity in conjunction with information technology resources. The resulting statistical reports can be used internally by management or outwardly by other interested parties including investors, creditors and tax authorities. information for Preparation of occasional ReportsA classic example of how marketing information can be provided by the AIS (Accounting Information System) is sales analysis. Sales Analysis is the s tudy of the firms sales activity in terms of which products are cosmos sold, which customer are buying the products, and which sales representatives are selling them.Data for Preparation of Special ReportsThe vast majority of data that is used to answer to managers database queries likely comes from the AIS, e.g. to prepare a sales analysis using 4GL.Data for Mathematical Models and Knowledge-Based SystemsA mathematical model is a description of a system using mathematical concepts and language. The process of developing a mathematical model is termed mathematical modeling.